This mini logofolio brings together a series of identity marks created for brands with distinct personalities and needs.

👉 Across projects such as Waldeck, Hesperis and The Beauty Circle, the focus remained on distilling complex ideas into simple, memorable shapes.

👉 Every symbol was crafted through an iterative process involving sketching, refining proportions, testing scalability and ensuring coherence across digital and print applications.

👉 The result is a collection of identity pieces that demonstrate versatility, conceptual thinking and careful attention to detail.